Internship | aleishamaifert

Understood where design inspiration comes from and how seasonal color palettes are developed and communicated.

The hand made directional books and the color ways in-between. Instead of doing traditional squares showing the color story, We were inspired by natural objects found in nature to represent the colors of the season.
Prints purchased for holiday 14 collections. Lying on top is one of the Pantone swatch books used for color matching to create the desired color way.
Inspiration/mood board for the accessories designers. It shows all the styles, fabrics, and ideas that they want to use in the new shoe lines. I used this board to find vibe photos for the rest of the designers to use.
Sample of a shoe that de- signers where inspired by. I used this shoe to research more vibe pho- tos as well.

Created and edited seasonal color cards for color sections.

Photo of me creating color cards that were mailed out to all of the Roxy vendors.
Summer 2014 color cards for the different departments.

Web PLM: became familiar with a PLM system. Understood the role the PDM sys- tem plays in organizing garment data.

PLM System PLM stands for product lifestyle management. It is an online pro- gram created to keep all of the data and information on every style created. Once a garment is created it is imputed into the system with the designers sketch and every single piece of detailed information on that specific style right down to the packaging that it is shipped in.

Photo of the search page that PLM takes you to in order to find exactly what you are looking for.

Construction of mood and inspiration boards.

Photo of the process of creating the new color story. For these color cards natural objects found in nature inspired us.
One of the first mood boards created for the future season that we worked off of
Photo of me hand binding the directional books.

A photo of some of the Pantone color books. We referred to these swatches often to help create new color story’s for new seasons by matching the colors of our source of inspiration to the swatches in the books.
This is the print archive room. This room was new to the company and I helped label, categorize, hang, and mount most of the archives in this room.
Smaller prints archives that I helped mount, label, and organized.
Larger prints that the other interns and I created labeled hangers for and organized.

Resource library: Understood the importance of maintaining a resource library. Assisted with swatching and labeling fabrics and trims, maintained design books, created color cards and other administrative tasks.

This photo shows a garment that has an updated production pack and the option to just view it or download it.
This photo is what the vendor sees when they first select view tech pack.
This is a photo of what the information looks like when the vendor scrolls down the page.

Production Packs: Observed and understood the process by which production packs are completed. Became familiar with the information that is required for production packs. Observed how spec sheets and other tools are used to ensure production integrity and quality, including color matching.

The hand made directional books and the color ways in-between. Instead of doing traditional squares showing the color story, We were inspired by natural objects found in nature to represent the colors of the season.

Prints purchased for holiday 14 collections. Lying on top is one of the Pantone swatch books used for color matching to create the desired color way.

Inspiration/mood board for the accessories designers. It shows all the styles, fabrics, and ideas that they want to use in the new shoe lines. I used this board to find vibe photos for the rest of the designers to use.

Sample of a shoe that de- signers where inspired by. I used this shoe to research more vibe pho- tos as well.

Photo of me creating color cards that were mailed out to all of the Roxy vendors.

Summer 2014 color cards for the different departments.

PLM System

Photo of the search page that PLM takes you to in order to find exactly what you are looking for.

Photo of the process of creating the new color story. For these color cards natural objects found in nature inspired us.

One of the first mood boards created for the future season that we worked off of

Photo of me hand binding the directional books.

A photo of some of the Pantone color books. We referred to these swatches often to help create new color story’s for new seasons by matching the colors of our source of inspiration to the swatches in the books.

This is the print archive room. This room was new to the company and I helped label, categorize, hang, and mount most of the archives in this room.

Smaller prints archives that I helped mount, label, and organized.

Larger prints that the other interns and I created labeled hangers for and organized.

This photo shows a garment that has an updated production pack and the option to just view it or download it.

This photo is what the vendor sees when they first select view tech pack.

This is a photo of what the information looks like when the vendor scrolls down the page.